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	<title>Pieter Nagel: Swapping Thoughts &#187; Humor</title>
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		<title>Bemoaning the dumbing down of consumer products</title>
		<link>http://www.nagel.co.za/2009/09/bemoaning-the-dumbing-down-of-consumer-products/</link>
		<comments>http://www.nagel.co.za/2009/09/bemoaning-the-dumbing-down-of-consumer-products/#comments</comments>
		<pubDate>Mon, 21 Sep 2009 18:01:34 +0000</pubDate>
		<dc:creator>pnagel</dc:creator>
				<category><![CDATA[Humor]]></category>
		<category><![CDATA[Society]]></category>

		<guid isPermaLink="false">http://www.nagel.co.za/?p=186</guid>
		<description><![CDATA[Nowadays it happens more and more that I can&#8217;t find what I want on the shelves, because the marketers of the products are too scared to say what the products actually are &#8211; doing so would confuse the customer, you see.
Say, for example, my swimming pool is cloudy. I&#8217;ve already checked the acid, chlorinator, etc. [...]]]></description>
			<content:encoded><![CDATA[<p>Nowadays it happens more and more that I can&#8217;t find what I want on the shelves, because the marketers of the products are too scared to say what the products actually <em>are</em> &#8211; doing so would confuse the customer, you see.</p>
<p>Say, for example, my swimming pool is cloudy. I&#8217;ve already checked the acid, chlorinator, etc. so I surmise that the problem is that the pool is full of a little suspended particles &#8211; underwater dust, as&#8217;t were. Lots of <a href="http://www.gautrain.co.za/">Gautrain</a> construction in my area, so that&#8217;s no wonder.</p>
<p>No problem. I know exactly what I need and what it&#8217;s called: a <a href="http://en.wikipedia.org/wiki/Flocculation">flocculent</a>. The particles are so fine that they never settles to the bottom of the pool, where the Barracuda can suck it up. But a flocculent is a chemical that will make them stick together into larger clumps, that will sink and be caught by the filter.</p>
<p>Off to the shops, then.</p>
<p>I innocently and straightforwardly ask the shop assistant &#8220;where do you keep your flocculents?&#8221;, and I get punched in the face almost as hard as that time I told the petrol attendant &#8220;I want ethylene glycol&#8221; and he yelled at me: &#8220;I don&#8217;t care <em>where</em> you want her, pervert, you stay the <em>HELL</em> away from my wife!&#8221;</p>
<p>No, I lie. Today is a good day, the shop assistant just gives me a blank stare. For some reason they often give me blank stares when I ask for things.</p>
<p>So I just tackle the shelves myself. There&#8217;s rows and rows of Sparkle-Brites, and WonderBlues, and SuperClears &#8211; and SuperClear Plusses. Hmmm. On closer inspection, none are subtitled &#8220;WONDERBLUE flocculent&#8221; or the like, so a deeper inspection is warranted.</p>
<p>I turn the bottles round, expecting to find some marketing shpiel to the effect that &#8220;SuperClear is a superior flocculent that has been lovingly developed in our high tech labs in order to&#8230;&#8221;. Nothing. Nada.</p>
<p>What I do find is lots of promises that WonderBlue will make my pool wonderfully blue and clear, or that SparkleBrite is an essential part of every pool-owners poolcare regimen. Of course, I read the exact same statement on all the chlorine, all the Hydrochloric acid (pardon me, Pool Acid), Cyanuric Acid (oops, I mean Stabiliser), and algaecide (sorry, that would be &#8220;underwater disinfectant &#8211; kills blue-green pool-germs DEAD!&#8221;).</p>
<p>What to do?</p>
<p>If I&#8217;m lucky, the back of the product will at least say &#8220;&#8230; cleans the pool by making tiny particles that cloud your water sink to the bottom, where they can be sucked up by the automatic pool cleaner&#8221;. Then I can reasonably safely guess they mean &#8220;flocculent&#8221;.</p>
<p>If I&#8217;m less lucky, the back will read &#8220;&#8230;helps your pool filter clean the water better&#8221;. Then I can make a somewhat more cautious guess that they mean &#8220;flocculent&#8221;.</p>
<p>Alas, I&#8217;m left trying to guess whether a flocculent is most likely to be a powder, or a liquid, or a gel. Why can&#8217;t they just label their products with a description of what they <em>actually are</em>?</p>
<p>As it stands, I can just buy the damn things and see if they act like what I hope they are.</p>
<p>Which is, I guess, what the average consumer does, anyway: buy lots of stuff until they find something that works (because it complements their particular habits for neglecting certain pool chemicals), and then swear by that as the be-all and end-all of ultimate poolcare.</p>
<p>In a future installment, I shall relate my adventures when trying to purchase vulcanizing glue for a hobby project, and how the helpful shop assistant pointed me to &#8220;a theatre make-up shop where other that can help Star Trek fans like you&#8221;.</p>
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